Category: Uncategorized
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Food and Nutrition
Brand: Nature’s Flavors Business Orientation: B2B Objective: Improve existing SEO, increase brand visibility and foot traffic to establish the brand as a leader in the natural & organic flavoring & fragrance business. My Approach: Interview key stackholders to understand company’s value and mission. Set short term and long term goals and draft a content strategy…
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Big Data Implementation for Driscoll’s Berry Cultivation and Packing
Client Overview Driscoll’s is a global leader in fresh berry production, known for providing the highest quality strawberries, raspberries, blueberries, and blackberries. With operations across the United States, Mexico, and various other regions, Driscoll’s requires advanced technological solutions to maintain its position in the market while ensuring top-quality produce, even as environmental and operational challenges…
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Digital Transformation: Tourism Business
Objective: Build an interactive digital experience for CN Travel to grow the company’s presence and attract diverse clients. Build deeper connections with the established clientele and expand service offerings to varied age groups. UX Research Conducted Audience Research & Built Personas Persona Development: Create detailed profiles for your ideal customers, including their pain points, preferences,…
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Content Strategy for Enterprise Health Systems
Copy and Content strategy Project : Enterprise Health System, Industry: Healthcare Objective: Build content infrastructure for B2B marketing and sales to explain the benefits of the software to small and mid-range health insurance providers in the United States. The solutions specialized in the following offerings for Medicaid & Medicare providers. My approach: Understand the product…
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Content for Marina Page
Digitize Your Marinas with DockAhoy and Attract a Flood of New Customers Out intuitive cloud-based marina management platform bridges the gap between boaters and marinas. Boaters love the ease of online booking while marinas enjoy seamless marina management software, increased visibility, and boosted revenue. Dock Management at Your Fingertips! DockAhoy cuts the clutter out of…
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Marina Management Software Project
Marina Management Sofware DockAhoy started as “Park Your Boat.” I joined the team at the inception phase and played an incremental role throughout the project lifecycle.From a new name and logo to building a content infrastructure, conducting UX research to understand consumer pain points, and working with project stackholders to create intuitive web and app…
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Fintech Project
Task: Create a brand voice for a battery free dynamic credit card chip technology that automatically changes security code (CVV) for every touch and digital transaction. Identify Target Audience: Global payment network leaders like Visa, Mastercard, American Express. Banks and other Finance Establishment that issue credit card, debit card, prepaid and giftcards. Raise Awareness: The…
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