Brand: Nature’s Flavors
Business Orientation: B2B
Objective:
Improve existing SEO, increase brand visibility and foot traffic to establish the brand as a leader in the natural & organic flavoring & fragrance business.
My Approach:
Interview key stackholders to understand company’s value and mission.
Set short term and long term goals and draft a content strategy for website and social media.
Identified the target audience >>
Understanding Target Audience
Analyzed target audience demography, psychography, and behavior patterns to curate the most relevant content that will connect and yield results.
Google Analytics: Collected insights on how past posts have performed to determine what worked and what didn’t work.
Social Media Insights: Analyzed engagement data on Youtube, Facebook, Instagram, TikTok and LinkedIn to identify what kind of content got most likes, shares, or comments.
Valueble Customer Feedback: Reviewed customer coments, get surveys, polls, to collect direct insight into what your audience is craving.
I started with strengthening the foundation >>
Enhance visibility and user experience
Website Audit:
Conducted page-by-page analysis of categories, subcategories, and product pages of over 8,000 SKUs to identify gaps, stale keywords, and phrases and replace them with relevant alternatives.
Competitive Analysis:
Ran competitive analysis to identify direct and indirect competitors. Compare their content and SEO strategies to find areas of improvement in the current setup. Implement changes to
On-Page SEO Analysis
Analyzed the on-page SEO elements of all pages to ensure optimization for both users and search engines. Ensure all page elements like title tags, meta descriptions, and headings align with the brand guidelines and work on content optimization, image optimization, and internal linking.
Backlink Analysis
Capitalized on handy tools like ahrefs and Semrush to check the quality of backlinks and update the weak and irrelevant backlinks.
Google Analytics:
Regularly used Google Analytics to gather customer insights, shopping, and engagement trends to make actionable marketing decisions.
Enhanced Automation Tools for a Better Customer Experience >>
Unique customer experience and Journey Mapping
Designed landing pages for hyper-focused P-Max campaigns
Synthesized Social Media Presence with PPC Campaigns
Designed landing pages for hyper-focused P-Max campaigns
Constantly updated the look of website to match seasonal offerings
Results:
- Exponential increase in social media traffic to the website
- Noticeable increase in engaged audience and add-to-cart activity
- Increased conversion and retention rate
- Lowered customer acquisition cost and growth in number of return customers
Cultivated loyalty with rich, valuable content >>
Optimized Content for Lead Generation
Focused on 2 main platforms:
Restructured social media focus on the platforms that delivered the most engagement and web traffic conversion. Continue building on long-term education content while building a new audience with short-form videos.
Empowered the Audience with Educational Content:
Value-based videos like recipes, Q&As, and behind-the-scenes resonated with the audience and helped spread brand awareness and build brand loyalty.
Updated the look of newsletters to drive engagement and generate sales.
Refreshed the Look of Newsletters:
Switched text ridden, boring newsletters to visially appealing and informative newsletter. Drastically improved email open rate and
Test and Optimize:
Regularly A/B tested different content formats, headlines, and visuals to see what performs best.
Celebrated success with the audience and customers >>
Support and appreciation
B2B business is all about providing successful tools for other companies to thrive. We celebrated the success of small businesses by showcasing them in newsletters and giving shoutouts on social media to build a holistic community that supports each other.
Simultaneously handled branding and marketing of the following brands that served diverse range of audience:
Naturlax: Organic Flavored Psyllium Fiber Brand
Business Orientation: B2C
Biweekly newsletters, regular marketing campaigns, affiliate programs, and influencer marketing. Collaboration with industry leaders like GI doctors, nutritionists, primary care physicians, and fitness experts. Print marketing material for tradeshows and events.
Recommendation program with health practitioners.
Seelect Tea: Holistic Health & Wellness Tea Company
Business Orientation: B2C
Monthly Newsletters & social media marketing, focused on holistic health, wellness and self care.
Yum Matcha Tea: Organic Ceremonial Matcha in Delicious Flavors
Business Orientation: B2C
Monthly newsletters, regular marketing campaigns, affiliate programs, and influencer marketing for the brand.
Marketing material for trade shows and events.
Newport Bottling & Canning: Beverage R& D and Packaging Company
Business Orientation: B2B
Updated copy and design on the website, built landing pages and set up and maintained PPC campaigns for lead generation.
Newport Flavors: Beverage Research and Development and Consultancy
Business Orientation: B2B
Made landing pages, social media campaigns, white papers, research papers, and sales decks for collaboration and partnership opportunities.
Ready to elevate your content game?
Crafting Content That Connects 
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