Objective:

Build an interactive digital experience for CN Travel to grow the company’s presence and attract diverse clients. Build deeper connections with the established clientele and expand service offerings to varied age groups.

UX Research

Conducted Audience Research & Built Personas

• Leisure travelers (families, solo travelers, couples).
• Business trips booking Business & First Class Flight tickets & hotel reservation.
• Budget & luxury tourists looking for unique destinations and experiences.
• Group travelers looking for all-in-one- packages.

Persona Development: Create detailed profiles for your ideal customers, including their pain points, preferences, and behavior patterns ( budget-conscious buyers, luxury travelers, business travelers & leisure travelers).

Designed content pillars for the website and marketing campaigns.

Content Strategy

Carefully Curated Destination Guides:

Blog posts and videos that highlight must-visit locations, things to do, and insider tips. Help build authority and enhance SEO by ranking for location-based queries.

Interactive Social Content :

Engage potential clients with interactive quizzes like

• What’s your ideal vacation destination?
• Planning a girl’s getaway or a solo trip this summer?
• “What type of traveler are you?”

Travel Tips & Hacks:

• Live Q&A sessions with travel experts for tips on stress-free travel.
• Advise on finding the best deals on tours and cruises.
• How to travel comfortably without paying the full price
• Travel hacks to score great discounts on popular destinations

Customer Stories & Collaboration with Travel Influencers:

Featured testimonials, reviews, or case studies of happy customers to build trust. Hired customers as travel influencers to share authentic stories for organic growth.

Seasonal Promotions:

Created content around travel deals, peak seasons, or special packages such as “Escape Winter Blues Visit Australia this December.” Why is March the Best Time to Enjoy Cherry Blossom in Japan?

Lead Generation:

Blog Posts: Regularly publish SEO-optimized articles, focusing on long-tail keywords, popular seasonal destinations, and customer-preferred routes.

Social Media Posts & Reels: Focused on short-form content like attractive reels, stories, static posts with appealing visuals of destinations, packages, and happy clients’ stories.

Email Newsletters: Published weekly newsletters with flight & cruise deals, personalized recommendations, special offers on group tours, solo trips and updates on new destinations.

Infographics: Easy-to-share travel tips, booking guides, or “best of” destination highlights. Shareable images, PDFs and guides for group travel, family-friendly places & romantic getaways.

Outcome:

Newsletters and social media campaigns became successful models to bring in new and many return customers. The established customer base happily shared their delightful experiences through positive reviews on Google. CN Travel opened services to new routes and established its dominance in the market.