Marina Management Sofware DockAhoy started as “Park Your Boat.” I joined the team at the inception phase and played an incremental role throughout the project lifecycle.
From a new name and logo to building a content infrastructure, conducting UX research to understand consumer pain points, and working with project stackholders to create intuitive web and app experiences.

Engaging Customer-Centric Blogs & Newsletter

Monthly newsletter delivered to potential leads & customers and posted on the website to drive engagement and build brand awareness.

Flyers/Email Marketing

Digital Campaign

Designed campaign email, automated response, marketing copy and social media campaigns to educate the audience and bring awareness about the product.

Published blogs, automated sales emails, decks, how to videos, onboarding and training pages.

Brand Awareness

Created landing pages for the Marina Management website. Produced videos explaining product highlights and advantages.

Content Management

Curated web content and updated copy as the product went through the development and launch process.
The slides show a brief overview of beneficial features for Marina owners.

Check out a copy of a detailed description of the product and its usage.